House of Urvé
A new saree label needed a store that felt like a boutique, not a grid of products. We built a storefront that sells each piece by its region and its makers, and a CMS the team runs themselves.
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01Region
Shop by place, not by menu.
Sarees are named for where they are woven, so the store opens on a map. The team adds regions in the CMS and the map fills in as the catalogue grows.
02Collection
Story first, products within reach.
Each collection opens on its own story, with the longer telling folded behind one link so the pieces stay a scroll away. Filters by type, region, weave, colour and price sit right beneath.
03Piece
Provenance as data, not decoration.
Weave, material, town and region are fields on every product, not lines in a description. They show as a provenance card on the page and drive the catalogue filters from the same source.
04Hands
Makers inside the store.
Artisan and journal pages live inside the store rather than on a separate blog, so the stories sit one tap from the product.
05Search
Found, with or without the accent.
Every page has its own title, description and share image, and shoppers who type the name without the accent still reach the store.
- House of Urvé
- house of urve
- houseofurve
- Next.js
- Payload CMS
- PostgreSQL
- Razorpay
Selling something with a story behind it?
Tell us about your products. We reply within one working day.